Gayle Goodman, MBA, ABC, President & CEO

Gayle is a communications strategist and visionary who has made her passion for solving puzzles the cornerstone of her work. Her 20+ years of experience cross multiple disciplines, from corporate communications and investor relations to marketing and PR.

With a blend of communications savvy and a master’s degree in business, Gayle is armed to help Pro-Activation’s clients with the toughest messaging and business challenges. She has worked with clients ranging from small and startup businesses to large enterprises to help build and refine marketing strategies and implement programs to achieve significant growth.

Prior to moving into consulting in 2008, Gayle was recruited to join residential services firm Efficient Attic Systems to serve as Vice President of Marketing. Her charge was to establish a formal marketing department and help grow the company organically into new markets nationwide. During her tenure, she streamlined the marketing function, thereby increasing lead generation and driving down cost-per-acquisition by improving the performance of off-line/traditional advertising mediums. She also introduced new lead generation channels, with a focus on online channels. Previously, Gayle served in a number of marketing and communications roles for Centex Corporation over an 11-year career.

Gayle earned her MBA in marketing from the University of Dallas where she now teaches for the Satish & Yasmin Gupta College of Business as an adjunct instructor. She holds a B.S. in journalism from Texas Christian University and is IABC Accredited (ABC).

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