David is a 30-year marketing veteran and has held a variety of senior management positions in Europe and the U.S. in strategic marketing, communications and market research. As president of ExperiPro, David leverages his many years of client-side experience to help companies solve their most complex business challenges.
David has worked with dozens of companies and business leaders to develop powerful Go-to-Market programs and product launch initiatives. In addition, he has developed customer-centric solutions, including branding/perception studies, customer retention programs, sales insights, market/industry tracking, media evaluation and ad/creative concept testing. Due to his customer-centric approach to his own business, ExperiPro was named 2012 Small Business of the Year by the Richardson, Texas Chamber of Commerce.
Prior to ExperiPro, David was the Global Market Research Manager for Texas Instruments, where he was responsible for all aspects of primary research in the Europe, Asia and U.S. markets. He has worked with dozens of business leaders to develop qualitative and quantitative research studies. David also spent many years in product marketing successfully launching hundreds of new products.