How We Work

The way we work is changing.

Many senior-level marketing and communication professionals are leaving corporate jobs to start their own consultancies. At the same time, organizations are recognizing that the complexity of marketing communication may require a mix of expertise, and the solution can be found in bringing in fractional expertise to augment in-house talent.

The Pro-Activation network was developed to connect companies to the talent they need, and help consultants find meaningful work. Our network provides top consulting, contract and freelance talent from across the marketing communication spectrum. Our professionals blend their exceptional experience to help our clients deliver a clear, consistent message across channels.

While everyone on the team owns his or her own business, we share a common bond: excellence in execution, with a commitment to measurable outcomes.

The benefits of this approach for our clients include:

  1. Help clients solve the need for niche marketing expertise to gain a competitive advantage.
  2. Make this assistance more cost-effective by providing it on a fractional basis, rather than direct hire.
  3. Provide greater value and effectiveness for the marketing dollar by connecting companies with experts with proven experience and ability to generate ROI.
  4. Expand the value to include strategic services through our sister company, ExperiPro.